Interestingly, Kantar seems to indicate that Samsung’s flagship Galaxy S6 might have something to do with the positive performance here in the United States. The report does say that the OS at the same time lost 2.9% market share in the five big European markets (Great Britain, Germany, France, Italy, and Spain), however. Keeping in mind that the data can vary from firm to firm, Kantar says that for the three months ending in May, Android saw a 2.8% increase in its OS market share in the United States, to 64.9% of the market. Apple users in California prefer the iPhone 7 Plus over the slightly smaller 7, whereas the opposite is true in New York.After research firm comScore released data last month indicating that Android’s share of the US smartphone OS market dropped 1 percent during the three months ending in April, Kantar Worldpanel has its own research out which says the OS is gaining momentum stateside again. There are some interesting trends on show. We've chosen four - California (66.23% iOS share), New York (72.6% iOS), Texas (68.77% iOS) and Arizona (62.12% iOS). The below charts indicate which iPhones are popular as a percentage of overall Apple use. We also looked at data beyond Android v iOS and discovered which iPhone models are most in use in individual states. So what does this mean? Increased purchasing power amongst blue-leaning Americans? A suspicious view of Silicon Valley tech in Red circles? We've no idea, and it's not something our data can tell us either, certainly not when we compare it to 2016's political landscape. Trump won over 50% in 23 States during the 2016 election, and in those, iOS dominance is down slightly to 67.16%. iPhones have, on average, 70.66% OS share in these states. What we saw was a slight nudge towards iOS in the 14 states where the Democratic nominee (Hillary Clinton) received over 50% of the vote. So, we had a look at the results for the 2016 Presidential election and plotted State results against our latest data. With not every State voting in this Senate election, and a total of 435 seats up for grabs in the House vote, it's hard to see any standout State trends when compared to mobile OS usage.
iOSĭo Democrats like iPhones more than Republicans?
Darker means more popular (click for a larger image). However, it's always interesting to break it down state-by-state.īelow is the OS market share across the country during September 2018. We already knew this, having examined Android v iOS in the US.
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